Eric Mandell — Paid Media News

Google Updates Conversion Measurement Guidance With Smart Bidding Timing and Data Source Requirements

Reported by Eric Mandell
35
News

TLDR

Google has refreshed its conversion measurement help docs with new details on Smart Bidding learning phases, data sources, and account verification requirements.

SERoundtable reports that Google has made updates to its Google Ads conversion measurement documentation, adding clarifications on the 7-14 day learning phase required for Smart Bidding strategies, permissions and account linking requirements, and the choice between Google Analytics and Google tag as data sources. The refreshed guidance also covers proper configuration of conversion actions as primary or secondary, view-through conversion behavior, and verification procedures for EEA advertisers using Consent Mode.

Topics:Paid Search & AdvertisingTools & Platforms
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