Paid Media News by Eric Mandell

Meta Pauses Commercial Terms Update Amid Regulator Requests for Detail

By Eric MandellReported by Paid Media News
55
News

TLDR

Meta has delayed its upcoming commercial terms of service update indefinitely after regulators asked for more detail on the changes.

Context:The 11th Meta policy change we've covered in the last 30 days

What this Meta policy change means for your accounts

Status
Policy change
Platform
Meta
Affects
commercial terms of service
Who
Not specified in the source
Effective
Not specified in the source
Action needed
Not specified in the source

Meta has pushed back its upcoming commercial terms of service update indefinitely, and regulators have asked the company for more insight into the specifics of the change. Social Media Today reports the delay without giving a new timeline.

How we got here: earlier Meta coverage

On October 18, Meta revised its Terms of Service to remove language that had potentially created legal loopholes for data scraping. On October 23, Meta pushed back the effective date of its website-crawling terms by three weeks to November 20, and on October 25 it delayed updating its commercial services agreement while EU and UK regulators sought clarity on data-scraping practices. Later, on October 26, Meta pushed its updated business terms to November 20, with its permission to crawl sites tied to business users unchanged. Now, on November 2, Meta has delayed its upcoming commercial terms of service update indefinitely after regulators asked for more detail on the changes.

Summary of earlier coverage

  1. Oct 12
    Meta Offers Updated Guidance on Ad Placement Control

    Meta released updated guidance on ad placement control options as it continues automating its ad display systems.

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