TikTok Rolls Out New Brand Safety Resources With Copyright and Counterfeit Detection Tools
TLDR
TikTok has added brand protection features, including copyright and counterfeit detection tools, to help brands identify potential risks.
TikTok has offered brands new protection features designed to help identify potential risks, including copyright and counterfeit detection tools, Social Media Today reports. The article does not specify rollout status, availability, or timing.
How we got here: earlier coverage
- Nov 2TikTok Adds Curated Brand and Category Keyword Packs to Search Ads
TikTok is adding curated brand and category keyword packs to Search Ads and highlighting two impression share metrics.
- Oct 25TikTok reports removal of 14 million fake accounts in second quarter
TikTok shared Q2 enforcement data showing removal of 14 million fake accounts and prevention of 65 million spam accounts.
- Sep 29TikTok introduces certification badges for agency partners
TikTok is rolling out tiered certification badges—Agency Partner and Premier Agency Partner—to help marketers identify qualified advertising partners.
- Sep 22TikTok announces child protection partnerships and $2M funding commitment
TikTok partnered with child safety organizations and committed $2 million in funding to expand protection initiatives.