Meta Now Lets Advertisers Set ROAS Goals While Maximizing Conversion Volume
Reported by Paid Media News
35
News
TLDR
Meta has made the ROAS Goal bid strategy available for campaigns optimizing to maximize the number of conversions, previously limited to value-maximization campaigns.
Jon Loomer reports that Meta now allows advertisers to set a ROAS Goal when using the "maximize the number of conversions" performance goal in both account-based (ABO) and campaign-based (CBO) buying options. Previously, ROAS Goal was only available when maximizing conversion value. The change could provide a middle ground between volume and profitability optimization, though the practical distinction from value-maximization strategies remains unclear.
Topics:Paid Search & Advertising
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