TLDR
Google Ads now lets advertisers increase bids specifically for loyalty program members and display member benefits in eligible markets.
SERoundtable reports that Google Ads has rolled out a customer retention bidding option targeting loyalty program members, enabling advertisers to increase bids for this audience segment and showcase member benefits in qualifying regions.
Google Ads is updating its business name policy to permit certain advertisers to use a business name that differs from their destination domain, subject to specific restrictions.
Microsoft Advertising made its optimization experiments feature generally available across Search, Shopping, Audience, and Performance Max campaigns.
Google Ads updated its destination policy to clarify that campaigns must have at least one asset group configured to avoid invalid final URL errors.
LiveRamp is integrating its RampID first-party audience data with ChatGPT Ads to give advertisers enhanced targeting and bidding capabilities.