Google Releases Documentation for Local Customer Optimization in Performance Max Campaigns
TLDR
Google published new help docs explaining Local Customer Optimization, a Performance Max feature designed to help local businesses reach nearby, ready-to-act customers as it migrates Local Service Ads to its main ad platform.
SERoundtable reports that Google has released updated documentation detailing Local Customer Optimization within Performance Max campaigns for store goals. The new feature allows businesses to prioritize reaching potential customers near their physical location who are ready to take immediate action—such as visiting or contacting them—particularly when those users are actively searching on Google Maps, Waze, or Google Search. Google notes the feature captures users at critical moments during route planning and location searches, and is incompatible with online campaign goals and Performance Max campaigns using Merchant Center products.