Eric Mandell — Paid Media News

Google Ads Now Testing Bulk Linking to Connect Multiple Analytics Accounts

Reported by Eric Mandell
28
News

TLDR

Google is testing a bulk linking tool in Google Ads that lets users connect a single Google Analytics 4 property to multiple Ads accounts at once via a dropdown menu.

SERoundtable reports that Google is testing a new "Save Time with Bulk Linking" feature in Google Ads that allows users to attach one GA4 property to multiple Ads accounts simultaneously through the Data Manager section. The feature uses a dropdown menu to select or deselect which Ads accounts should connect to the GA4 property, though the rollout appears gradual and not all accounts may see it yet.

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