TLDR
Google Ads now surfaces missed growth estimates in its Recommendations tab to help advertisers identify untapped opportunities.
Search Engine Land reports that Google Ads has added missed growth estimates to the Recommendations tab, a feature designed to help advertisers spot potential areas for campaign expansion they may have overlooked.
Google Ads is updating its business name policy to permit certain advertisers to use a business name that differs from their destination domain, subject to specific restrictions.
Microsoft Advertising made its optimization experiments feature generally available across Search, Shopping, Audience, and Performance Max campaigns.
Google Ads updated its destination policy to clarify that campaigns must have at least one asset group configured to avoid invalid final URL errors.
LiveRamp is integrating its RampID first-party audience data with ChatGPT Ads to give advertisers enhanced targeting and bidding capabilities.