Eric Mandell — Paid Media News

Google Expands Demand Gen With Business Data Feeds for Travel, Real Estate, and Automotive

Reported by Eric Mandell
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News

TLDR

Google now allows advertisers to connect business data feeds directly to Demand Gen campaigns, enabling dynamic ads for travel, real estate, and automotive without requiring Google Merchant Center.

Search Engine Land reports that Google is expanding Demand Gen to support business data feeds, letting advertisers in travel, real estate, and automotive industries serve dynamic ads without relying on Google Merchant Center. The feature currently works only on Google Display Network within Demand Gen, not across the full campaign inventory. Per the outlet, this move signals Google's effort to make Demand Gen more versatile beyond traditional ecommerce use cases.

Topics:Paid Search & AdvertisingTools & Platforms
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