Eric Mandell — Paid Media News

Google Ads API v25.1 Expands Measurement With Lift Studies, Brand Sentiment, and Competitive Benchmarks

Reported by Eric Mandell
35
Product announcement

TLDR

Google released Ads API v25.1 with new measurement tools including lift studies, brand sentiment analysis, and category-level competitive benchmarks.

Search Engine Land reports that Google's Ads API v25.1 introduces expanded measurement capabilities for conversion lift, brand lift, brand sentiment, and loyalty program reporting. The drop-in upgrade requires developers to update client libraries and includes new metrics for competitive benchmarking within specific product categories and visibility into original conversion values before Google's adjustments are applied, though lift study features remain limited to allowlisted accounts.

Topics:Paid Search & AdvertisingTools & Platforms
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