Eric Mandell — Paid Media News

Google Expands Data Manager API with New Audience Management and Data Validation Tools

Reported by Eric Mandell
35
News

TLDR

Google's Data Manager API now offers bulk audience removal, field-level validation warnings, and expanded address data fields to streamline advertiser workflows.

Search Engine Land reports that Google has updated its Data Manager API with several developer-friendly improvements, including a new RemoveAllAudienceMembers method for clearing audience lists and optional timestamp-based filtering. The update also introduces field-level ingestion warnings that process valid records while flagging problematic data, plus expanded address fields for Google Analytics. These changes aim to reduce manual work and improve data quality visibility for advertisers managing Customer Match lists.

Topics:Paid Search & AdvertisingTools & Platforms
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