Eric Mandell — Paid Media News

Google Reiterates August Smart Bidding Changes Are Limited to Budget-Constrained Campaigns

Reported by Eric Mandell
35
News

TLDR

Google's Ads Liaison Ginny Marvin clarifies that August's bidding system update only affects budget-constrained campaigns and aims to make target performance more predictable.

SERoundtable reports that Google is pushing back against speculation that an August 18th smart bidding update represents a broader change than communicated. Per Ginny Marvin, Google's Ads Liaison, the update only impacts campaigns using a target bid strategy that are limited by budget, and it's designed to ensure consistent bidding behavior whether a campaign is budget-constrained or not. The change seeks to address advertiser frustration with unpredictable performance fluctuations when budgets are adjusted on constrained campaigns.

Topics:Paid Search & AdvertisingTools & Platforms
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