Google Ads rolls out Local Customer Optimization and Store Sales in Data Manager for offline conversion tracking
TLDR
Google Ads is adding Local Customer Optimization for Performance Max campaigns and a simplified Store Sales data upload feature to help businesses connect online ad spend to offline conversions.
Google announced two new features for multi-location retailers and local service businesses: Local Customer Optimization, a new Performance Max toggle that prioritizes budget toward in-market customers on Google Maps, Waze, and local Search, rolling out now; and Store Sales in Data Manager, which lets advertisers connect CRM or Google Sheets directly to Google Ads for offline sales measurement and optimization, arriving in the coming weeks. Both updates aim to strengthen the connection between digital ad campaigns and physical store visits ahead of the holiday season, as announced by Search Engine Land.