TLDR
Google has introduced local customer optimization capabilities to its Performance Max advertising platform.
Search Engine Land reports that Google has added local customer optimization to Performance Max campaigns, expanding the platform's targeting and optimization abilities for advertisers focused on local markets.
Google Ads is updating its business name policy to permit certain advertisers to use a business name that differs from their destination domain, subject to specific restrictions.
Microsoft Advertising made its optimization experiments feature generally available across Search, Shopping, Audience, and Performance Max campaigns.
Google Ads updated its destination policy to clarify that campaigns must have at least one asset group configured to avoid invalid final URL errors.
LiveRamp is integrating its RampID first-party audience data with ChatGPT Ads to give advertisers enhanced targeting and bidding capabilities.