Paid Media News by Eric Mandell

Midterm election ad spending drives up TV and streaming costs for regional advertisers in Q4

By Paid Media NewsReported by Paid Media News
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TLDR

Political spending for midterm elections has inflated TV and streaming ad costs, forcing regional advertisers in battleground states to cut budgets, shift channels, or pay more during peak holiday sales season.

Political media spending ahead of November's midterm elections has driven up TV and streaming ad prices, pressuring advertisers in battleground states like Texas, Wisconsin, Maine, and Michigan to either reduce ad spend, move to premium streaming platforms, or absorb higher costs during the critical fourth quarter when many allocate half their annual marketing budget. According to AdImpact, $8.2 billion of the $12 billion expected midterm election spend will target TV or connected TV.

Topics:Paid Search & Advertising
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