Kochava Study: CTV Channels Precede Search in 96% of Conversions Touching Both
Reported by Paid Media News
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Research
TLDR
Kochava research finds CTV channels precede search in 96% of multi-touch conversions, with CTV-exposed food app users purchasing 14% more than mobile-only users.
According to a joint guide by Jampp, Kochava, and YouAppi, users of food apps who were exposed to connected TV (CTV) advertising made 14% more purchases than those exposed only to mobile channels. The research also found that CTV touchpoints preceded search in 96% of installs involving both channels, suggesting CTV's position earlier in the conversion path.
Topics:Paid Search & Advertising
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