Criteo's CTV unit extends shopper-data TV ads to nine additional markets by 2027
TLDR
Criteo plans to expand its shopper-data TV advertising to nine more countries, with Brazil and Mexico getting access by end of 2026 and the UK, France and Germany in 2027.
Per PPC Land, advertisers in Brazil and Mexico will get access by the end of 2026, with the UK, France and Germany following in 2027. The piece also says Criteo's CTV unit should double in Q4, but it does not state the baseline for that growth.
How we got here: earlier coverage
- Oct 31Criteo Lowers 2026 Outlook to a Decline of as Much as 12% After Two Client Cuts
Criteo has cut its 2026 outlook from up to 2% growth to as much as a 12% decline, with two client losses removing $75 million from retail media and Performance Media down 10% in Q2.
- Oct 21ChatGPT Ads Now Available in 26 Additional Countries, Reaching 89 Total Markets
OpenAI expanded ChatGPT ad availability to 26 new countries, bringing total advertiser access to 89 markets.
- Oct 21Netflix expands Trade Desk integration with 4 million data segments and new conversion tracking
Netflix added 4 million data segments and a pixel for Trade Desk buyers, plus 20+ conversion events to its conversions API.
- Aug 19OpenAI Brings ChatGPT Ads to 31 European Markets, Opening New Conversational Ad Channel
OpenAI is rolling out ChatGPT Ads to 31 European countries, expanding its conversational advertising platform beyond the U.S. with new targeting and measurement capabilities.