OpenAI Brings ChatGPT Ads to 31 European Markets, Opening New Conversational Ad Channel
TLDR
OpenAI is rolling out ChatGPT Ads to 31 European countries, expanding its conversational advertising platform beyond the U.S. with new targeting and measurement capabilities.
Search Engine Land reports that ChatGPT Ads will become available across 31 European nations starting next week, with campaigns initially available through OpenAI's Ads Solutions team and partner agencies before self-service access launches later in the summer. The expansion marks OpenAI's largest geographic rollout yet and includes enhanced features such as conversion optimization bidding, geo-targeting, custom audiences, and third-party measurement integrations—moving the platform closer to traditional performance-marketing infrastructure. For marketers, the appeal lies in reaching users actively researching products and making purchasing decisions through natural-language conversations, potentially signaling higher purchase intent than keyword or social signals alone.