ChatGPT Ads Now Support Conversion Optimization—With Steep Minimum Bid Requirements
Reported by Paid Media News
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News
TLDR
ChatGPT Ads rolled out conversion-optimized campaigns in June, though minimum bid caps (starting at $210 for lead magnets) may price out many advertisers.
Jon Loomer reports that conversion-optimized campaign objectives are now available in ChatGPT Ads, allowing advertisers to set conversion-based bid caps instead of CPM or CPC targets. The platform treats conversion events similarly to Meta's custom conversions but requires manual bid setting. Loomer notes that recommended bid minimums appear prohibitively high—$210+ for lead-magnet conversions and $2,000+ for purchases—potentially limiting viability for lower-value offers, though he suggests insufficient data may account for the steep thresholds.
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