Alphabet Reports Ad Growth Slowed in Fiscal Q3 2026 but Still Brought In Over $11 Billion
TLDR
Alphabet says its ad business slowed in fiscal Q3 2026 but still generated more than $11 billion in revenue.
Alphabet reported that ad growth slowed in the third quarter of fiscal 2026 yet still brought in more than $11 billion in revenue, as first reported by Social Media Today.
How we got here
- Oct 29YouTube Ad Sales Grow $152M in Q2 as Music and Premium Reach 150M Subscribers
YouTube's ad sales rose $152 million quarter over quarter, with overall ad revenue up 9% to $11.2 billion, its slowest growth of 2026 so far.
- Oct 27YouTube Adds Subscriptions for Microdrama Content
YouTube is adding subscriptions for microdramas, and the company says the format drew more than 6.5 billion views in the first half of 2026.
- Oct 26YouTube reaches record 15.8% of US TV share as $12bn in political ad spending drives up CTV prices
YouTube's record 15.8% share of US TV time and $12bn in midterm political ad spending are pushing up connected TV costs, displacing regional brands from local broadcast.
- Aug 18YouTube Rolls Out New Connected TV Tools, Including Episodic Playlist Streaming
YouTube is adding Connected TV features, including the ability to convert creator playlists into episodic shows for streaming viewing.