Optmyzr's analysis of 5,886 Google Ads accounts over three years found that seasonality adjustments consistently backfire during Black Friday, raising CPCs while cutting ROAS compared to letting Smart Bidding manage the period unsupervised.

Google Ads now allows advertisers to cap Display and partner network spending by percentage on a best-effort basis.

Google is letting advertisers set daily spending caps for Display and partner networks as a percentage of their average budget, starting October 15.

Meta announced new advertising features at its 2026 Brand Building Summit, including Ads Super Burst, First Impression Ads, expanded Reels Trending Ads, and Aggregated View Time metrics.

HubSpot rolled out account-level spending limits, flexible billing options, and mid-cycle subscription controls to help customers manage costs as AI usage grows.

Meta announced Ads Super Burst, a new feature allowing advertisers to reserve between 3 and 24-hour ad slots on Facebook and Instagram during high-traffic moments.

Google released API version 26, adding SMS messaging, local services, hotel center support, and other paid-search features.

TikTok Shop launched group deals, auction tools, and carousel shopping features for UK merchants.

WhatsApp is letting account holders invite non-users to chat via shareable guest links, though guests will have limited call functionality.

DoubleVerify survey data shows social commerce conversions dropped to 25% from 30%, even as influencer marketing effectiveness and reach concerns declined among marketers.

Marketers facing difficulty measuring influencer campaign ROI are responding by increasing spend on influencer content amplification as a measurement workaround.

Google Ads clarified its sexual content policies with additional examples to help advertisers comply.

E.l.f. Cosmetics is launching a metaverse activation on Korea-based Zepeto following prior success on Roblox and Twitch.

WARC reports CPG and beauty brands are increasing ad spend while major tech companies are cutting back, creating divergent market conditions.

Snap promoted Snap Map as a brand engagement tool while acknowledging that users still rely primarily on Google Maps for location information.

TikTok signed an exclusive content deal with Made By Us Studios for select microdrama series from high-profile creators.