Paid Media News by Eric Mandell

WhatsApp rolls out guest links to let non-users join chats without app install

Reported by Paid Media News
35
Product announcement

TLDR

WhatsApp is letting account holders invite non-users to chat via shareable guest links, though guests will have limited call functionality.

WhatsApp introduced guest links that allow hosts to invite both app users and non-users into conversations, with non-user participation restricted on calls. The feature expands WhatsApp's user accessibility but offers limited value for SEO practitioners or organic search strategy.

Topics:Social Media Marketing
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