Paid Media News by Eric Mandell

Snap highlights Snap Map's brand engagement potential as most users still prefer Google Maps

Reported by Paid Media News
18
News

TLDR

Snap promoted Snap Map as a brand engagement tool while acknowledging that users still rely primarily on Google Maps for location information.

Snap reports that its Snap Map discovery tool can drive user engagement for brands, but acknowledged in the same statement that most users continue to turn to Google Maps for location-based information. The admission undercuts the platform's value proposition as a location discovery alternative.

Topics:Social Media MarketingTools & Platforms
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