Paid Media News by Eric Mandell

Google Ads adds percentage-based spend caps for Display and partner channels

Reported by Paid Media News
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News

TLDR

Google Ads now allows advertisers to cap Display and partner network spending by percentage on a best-effort basis.

Google Ads has introduced a feature letting advertisers rank channels and cap Display and partner network spend by percentage, operating on a best-effort basis rather than as a hard limit.

Topics:Paid Search & Advertising
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