Eric Mandell — Paid Media News

X Rolls Out Mention Boosts Feature for Premium Business Subscribers

Reported by Eric Mandell
35
Product announcement

TLDR

X now lets premium business subscribers convert customer mentions and reviews into paid promotional campaigns.

Social Media Today reports that X has launched Mention Boosts, a feature enabling brands on the platform's premium tier to turn organic customer call-outs and reviews into amplified promotional posts, effectively bridging organic engagement with paid promotion capabilities.

Topics:Social Media MarketingPaid Search & Advertising
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