Eric Mandell — Paid Media News

Snapchat Grows to 10M Additional Daily Users as CEO Moderates Specs Glasses Spending

Reported by Eric Mandell
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News

TLDR

Snapchat added 10 million daily active users while CEO Evan Spiegel signaled a pullback in spending on the company's Specs glasses hardware initiative.

Snapchat reported a gain of 10 million daily active users in the latest quarter, per Social Media Today, even as CEO Evan Spiegel indicated the company plans to moderate its investment pace in Specs—the AR glasses product that has been a strategic focus for the platform.

Topics:Social Media Marketing
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