Snapchat and Dick's Sporting Goods Partner on In-Store Sales Attribution via LiveRamp Clean Room
TLDR
Snapchat has partnered with Dick's Sporting Goods and LiveRamp to let advertisers measure how Snapchat campaigns drive in-store sales, leveraging Snapchat's strong sports audience alignment.
Snapchat announced a new partnership with Dick's Sporting Goods that enables advertisers to connect on-platform campaign performance to brick-and-mortar sales results through a LiveRamp data clean room. Per Social Media Today, the integration addresses the advertising industry's ongoing measurement gaps by letting marketers see proof that upper-funnel social media spend translates to tangible retail outcomes—a particularly compelling use case given Snapchat's 215 million monthly sports viewers and the alignment with Dick's customer base. The capability is now available to all U.S. advertisers on the platform.