UK Black Friday search volume has dropped 36% since 2019, with deal-term queries down 40% and retailer sale searches down 68%
TLDR
Black Friday search demand in the UK has declined significantly since 2019, suggesting the shopping event's market relevance may be shifting.
According to data from Marketing Signals cited by PPC Land, Black Friday searches in the UK have fallen 36% since 2019, with deal-term searches down 40% and retailer sale queries dropping 68% across 19 tracked terms. The finding raises questions about whether marketers should maintain their traditional seasonal budget allocation for the event if consumer demand has shifted away from Black Friday.
