Eric Mandell — Paid Media News

LinkedIn Shares Event Marketing Tips to Boost Engagement and Reach

Reported by Eric Mandell
28
NewsEvergreen

TLDR

LinkedIn's Head of Ads recommends wider outreach strategies and follow-up planning to extend event engagement and reach.

Per Social Media Today, LinkedIn's Jae Oh, Head of Ads, shared that brands employing broader outreach strategies paired with deliberate follow-up plans tend to see extended engagement and reach from events hosted on the platform.

Topics:Social Media MarketingPaid Search & Advertising
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