Eric Mandell — Paid Media News

LinkedIn releases insights into B2B buyer discovery patterns, emphasizing longer lead times for promotions

Reported by Eric Mandell
35
Product announcement

TLDR

LinkedIn published research on B2B buyer behavior showing that early discovery phases require longer promotional lead times.

LinkedIn released data on key B2B purchasing behaviors, revealing that buyers begin their discovery process earlier than many marketers assume. Social Media Today reports the findings suggest marketers should plan promotions with extended lead times to align with and capitalize on these early-stage discovery windows.

Topics:Social Media MarketingPaid Search & Advertising
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