Eric Mandell — Paid Media News

Google Ads Now Lets Advertisers Bulk Link Multiple Accounts to GA4

Reported by Eric Mandell
35
News

TLDR

Google Ads now allows advertisers to bulk link multiple accounts to a single GA4 property via a new Data Manager interface, streamlining setup for agencies and enterprises.

Search Engine Land reports that Google has rolled out a bulk linking feature enabling advertisers to connect multiple Google Ads accounts to one GA4 property from a single interface. The update, spotted by paid search expert Thomas Eccel, reduces manual work for agencies, franchises, and enterprise teams managing multiple accounts tied to the same analytics property, helping teams keep measurement consistent and avoid reporting gaps.

Topics:Paid Search & AdvertisingTools & Platforms
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