TLDR
X released holiday campaign recommendations focused on brevity, natural language, and clear calls to action.
X advised marketers to keep ads short, use natural language, and include clear calls to action for holiday campaigns, per Social Media Today.
YouTube's record 15.8% share of US TV time and $12bn in midterm political ad spending are pushing up connected TV costs, displacing regional brands from local broadcast.
Major ad holding companies report Q3 growth as brands redirect spending toward social platforms and retail media channels heading into Q4.
Political spending for midterm elections has inflated TV and streaming ad costs, forcing regional advertisers in battleground states to cut budgets, shift channels, or pay more during peak holiday sales season.
Google is splitting child safety violations in Ads into two penalty tiers: non-sexual nudity gets a 7-day warning, while abuse content triggers immediate suspension.