Paid Media News by Eric Mandell

StackAdapt survey finds 42% of marketers waste over one-fifth of programmatic budget due to measurement silos

Reported by Paid Media News
35
Research

TLDR

StackAdapt's survey reveals measurement fragmentation costs programmatic advertisers significantly, with only 7% running fully unified measurement systems.

StackAdapt found that 42% of 885 surveyed marketers report wasting over one-fifth of their programmatic budget due to measurement silos, while just 7% operate fully unified measurement systems and 10% consistently run omnichannel campaigns. The data highlights why reported growth in programmatic capabilities has stalled despite ongoing platform enhancements.

Topics:Paid Search & AdvertisingTools & Platforms
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