Eric Mandell — Paid Media News

YouTube updates branded content disclosure rules and launches local affiliate shopping test

Reported by Eric Mandell
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News

TLDR

YouTube clarified its branded content disclosure language and introduced a local affiliate shopping test for creators.

YouTube is refining its branded content policies and rolling out a new local affiliate shopping test. The updates aim to clarify language around sponsored acknowledgments for creators while expanding monetization options through affiliate commerce features tied to local inventory.

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