Eric Mandell — Paid Media News

TikTok signs multiyear deal to host NFL game-day hubs and highlights

Reported by Eric Mandell
28
News

TLDR

TikTok has secured a multiyear deal with the NFL to distribute game-day content, highlights, and archival footage.

TikTok announced a multiyear partnership with the NFL to create game-day hubs and distribute highlights and archival moments throughout the year, targeting both fans and brand partnerships on the platform.

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