Eric Mandell — Paid Media News

Pinterest Urges Marketers to Begin Holiday Promotions in September

Reported by Eric Mandell
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News

TLDR

Pinterest recommends starting holiday marketing campaigns in September to capitalize on early seasonal interest and gather performance data.

Social Media Today reports that Pinterest has advised marketers to launch holiday campaigns as early as September, citing user behavior showing festive activity begins that month. The platform notes that a longer promotional runway allows brands to test messaging and optimize performance before peak holiday shopping periods arrive.

Topics:Social Media Marketing
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