Meta Releases Holiday 2026 Tips and Insights Center to Help Small Businesses Plan Ad Spending
TLDR
Meta launched a Holiday Insights Center and marketing playbook with consumer survey data to help small businesses plan their 2026 holiday ad campaigns.
Social Media Today reports on Meta's new Holiday Insights Center and Holiday Marketing Playbook, launched to help small businesses prepare for the 2026 holiday shopping season. The resources include survey data from nearly 15,000 shoppers across 18 countries, showing that 49% of holiday shoppers using Meta's apps plan to spend more this year, and highlighting that online shopping is growing 2.5x faster than in-store sales. Meta also provided timing recommendations, noting that Black Friday falls on November 27, 2026—only 28 days before Christmas—and advises marketers to begin ads by mid-October to maximize campaign effectiveness.