Paid Media News by Eric Mandell

Google Adds tROAS Bidding and Checkout Links to Demand Gen in July 2026

Reported by Paid Media News
35
Product announcement

TLDR

Google released an update to its Demand Gen campaign tool with upgraded tROAS bidding and Checkout Links features ahead of the holiday shopping season.

Google Ads & Commerce Blog announced new features for Demand Gen campaigns, including enhanced tROAS (target Return on Ad Spend) bidding and Checkout Links, designed to help advertisers prepare for peak seasonal demand during the holidays.

Topics:Paid Search & AdvertisingTools & Platforms
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