Eric Mandell — Paid Media News

Instagram Launches Connected TV Promotion to Highlight Shared Viewing

Reported by Eric Mandell
35
News

TLDR

Instagram is partnering with creators to promote connected TV viewing of Reels and other shared content experiences.

Per AdAge, Instagram is teaming up with creators to promote the benefits of watching Reels and other content together via connected TV devices, emphasizing shared viewing experiences.

Was this useful?
Share

Related articles

35
News

Pew Research reports a four-year decline in sentiment about social media use, with adults more concerned than teens.

Social Media Marketing
35
News

Meta's Muse, a generative AI music tool, has crossed 5M downloads and 3M weekly active users—a rare achievement shared by only 23 apps historically.

Social Media MarketingTools & Platforms
35
Product announcement

TikTok released a commissioned study claiming the platform generates $81 billion in economic value through job creation, small-business growth, and consumer education.

Social Media Marketing
25
News

Meta's Threads is testing new visual options for quote posts, bringing the feature closer to what TikTok and X already offer.

Social Media MarketingTools & Platforms