Instagram Turns to One-Off Payouts and Premium Placements to Court Long-Form Creators
TLDR
Instagram is using one-off payouts and premium placements to attract long-form creators, filling a gap left by its lack of a robust payout system like YouTube's.
Instagram is offering one-off payouts and premium placements to long-form creators, as Social Media Today reports. The approach is a stand-in for the kind of structured payout system YouTube provides, which Instagram currently lacks.
How we got here: earlier coverage
- Nov 1X Launches a Cash Bonus Program Paying Invited Users for Video Posts
X has launched a reward-based bonus program that pays cash incentives to invited users who post videos on the platform.
- Nov 1Meta Reportedly Offers Creators Up to $500,000 to Post Video to Its New Features Product
Business Insider reports Meta offered creators as much as $500,000 to post video to its new Features product.
- Oct 26Instagram Begins Limited US Test of Long-Form Video Formats for Creators
Instagram is testing a limited set of new Features in the US, including long-form video formats that give creators more ways to engage their audiences.
- Sep 30Instagram adds in-app boosting for livestreams
Instagram now lets creators directly boost livestreams through the app, matching the promotional tools already available for posts, Stories, and Reels.