Instagram Opens Up to 90-Minute Videos Without a Set Creator Monetization Model
TLDR
Instagram said users will be able to post videos up to 90 minutes long to attract long-form YouTube creators, but it has not yet shared a monetization model beyond select creator deals.
Instagram said users will be able to post videos up to 90 minutes long, a move aimed at attracting long-form YouTube creators. The company has offered select creators between $50,000 and $500,000 to post long-form content through its new "Features" feature, but has said it is "too early to share a long-form monetization model." As Digiday reports, seven creator economy experts see promise in the platform's discovery tools and new TV app, while warning creators may hesitate to make original content without a clear ad revenue plan.
How we got here: earlier coverage
- Nov 4Instagram Turns to One-Off Payouts and Premium Placements to Court Long-Form Creators
Instagram is using one-off payouts and premium placements to attract long-form creators, filling a gap left by its lack of a robust payout system like YouTube's.
- Nov 1Meta Reportedly Offers Creators Up to $500,000 to Post Video to Its New Features Product
Business Insider reports Meta offered creators as much as $500,000 to post video to its new Features product.
- Oct 28Over 80% of Marketers Plan to Increase Influencer Spending, but Consumer Fatigue Is Under Question
Over 80% of marketers plan to increase influencer investments over the next year, while the article questions whether consumers are tiring of creator content.
- Sep 24Instagram Chief Adam Mosseri Shares Algorithm Insights and Posting Strategies
Instagram's head Adam Mosseri released videos explaining how the algorithm works and offering creators strategies to improve performance.