Google significantly updated its Data Strength Best Practices guide to emphasize first-party data, Data Manager use, AI campaigns, and performance metrics.

Meta released updated guidance on ad placement control options as it continues automating its ad display systems.

Goodway Group and other agencies are adopting synthetic audience data to test media plans before real-world activation.

X has expanded Grok chatbots with search and analytics capabilities for in-app posts and brand mentions to help marketers track trends.

Apple's iOS 27 unexpectedly blocked major data and identity vendors like LiveRamp and Permutive, forcing the ad tech ecosystem to scramble for workarounds.

Marketers facing difficulty measuring influencer campaign ROI are responding by increasing spend on influencer content amplification as a measurement workaround.

Google Ads clarified its sexual content policies with additional examples to help advertisers comply.

Magnite and LG Ad Solutions are offering LG smart TV home screen ad inventory through agentic AI media-buying platforms.

Google formalized prediction market advertising rules by adding a dedicated section to its main Ads policy documentation.

X consolidated its premium subscription offerings into unified pricing tiers with five price points including a free tier.

Snapchat published a holiday marketing guide for 2026 offering marketers statistics and tactics for reaching gift-givers during the shopping season.

Meta is retiring its separate access verification process for third-party developers and consolidating review under Business Verification and App Review.

AdXact DSP and VIOOH announced a live integration enabling programmatic access to outdoor advertising screens across the US, EMEA, Latin America, and airports.

E.l.f. Cosmetics is launching a metaverse activation on Korea-based Zepeto following prior success on Roblox and Twitch.

WARC reports CPG and beauty brands are increasing ad spend while major tech companies are cutting back, creating divergent market conditions.

OpenAI is deploying human account managers to assist advertisers and agencies managing ChatGPT Ads.

Reddit announced measures to provide election resources and limit misinformation spread on its platform.

Meta coordinated with police to remove 3.7 million scam accounts across Facebook and Instagram in West Africa, resulting in 28 arrests and freeing 117 trafficking victims.

X rebuilt its third-party developer showcase to highlight official partners and agentic use cases.

Xbox is exploring TV-style advertising, and Meta is testing a monetization model tied to link sharing.

Threads has launched Gems, an in-app rewards system that automatically highlights original posts and replies that generate value and discussion.

X has introduced a liveness verification tool to detect whether suspect accounts are operated by humans or bots.

YouTube plans to test its Ask YouTube feature within the Shorts player, initially in English on select videos.

Snap promoted Snap Map as a brand engagement tool while acknowledging that users still rely primarily on Google Maps for location information.