Apple's iOS 27 Unexpectedly Blocks Data and Identity Vendors
Reported by Eric Mandell
35
BreakingNews
TLDR
Apple's iOS 27 unexpectedly blocked major data and identity vendors like LiveRamp and Permutive, forcing the ad tech ecosystem to scramble for workarounds.
AdExchanger reports that Apple's iOS 27 operating system, released in mid-September, has begun unconditionally blocking data and identity vendors including LiveRamp, Permutive, and Audigent, catching the programmatic advertising ecosystem off guard. The sudden restrictions are forcing ad tech companies to reassess their strategies and find alternative approaches to data access and user identification on Apple's platform.
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