Eric Mandell — Paid Media News

YouTube Executives Share Strategies for Channel Pivots Without Losing Audiences

Reported by Eric Mandell
28
Interview

TLDR

YouTube's Rene Ritchie and Kyle Monahan shared tactics for creators to pivot their channel focus while maintaining their existing audience.

Social Media Today reports on guidance from Creator Liaison Rene Ritchie and Global Content Strategy Lead Kyle Monahan about how creators and brands can shift their channel direction without alienating their current viewers.

Topics:Social Media Marketing
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