TLDR
LiveRamp is integrating its RampID first-party audience data with ChatGPT Ads to give advertisers enhanced targeting and bidding capabilities.
LiveRamp expanded its partnership with OpenAI to bring RampID first-party audiences to ChatGPT Ads, providing advertisers with expanded targeting and bidding options on the platform.
Google Ads is updating its business name policy to permit certain advertisers to use a business name that differs from their destination domain, subject to specific restrictions.
Microsoft Advertising made its optimization experiments feature generally available across Search, Shopping, Audience, and Performance Max campaigns.
Google Ads updated its destination policy to clarify that campaigns must have at least one asset group configured to avoid invalid final URL errors.
OpenAI announced new ChatGPT Ads features including bulk product creation, product review status, and expanded geographic availability.