Eric Mandell — Paid Media News

Creator-led Instagram collaborations outperform brand posts and partnerships, study finds

Reported by Eric Mandell
35
Research

TLDR

Emplifi's study shows creator-published collaborations generate stronger engagement than brand-posted or brand-creator joint content on Instagram.

Emplifi research found that Instagram collaborations published by creators themselves outperform both standard brand posts and joint brand-creator partnership posts, suggesting that creator-led control over collaborative content drives better audience response.

Topics:Social Media Marketing
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