Optmyzr's analysis of 5,886 Google Ads accounts over three years found that seasonality adjustments consistently backfire during Black Friday, raising CPCs while cutting ROAS compared to letting Smart Bidding manage the period unsupervised.

Google Ads now allows advertisers to cap Display and partner network spending by percentage on a best-effort basis.

Meta announced new advertising features at its 2026 Brand Building Summit, including Ads Super Burst, First Impression Ads, expanded Reels Trending Ads, and Aggregated View Time metrics.

Meta announced Ads Super Burst, a new feature allowing advertisers to reserve between 3 and 24-hour ad slots on Facebook and Instagram during high-traffic moments.

Google released API version 26, adding SMS messaging, local services, hotel center support, and other paid-search features.

Keen's data shows 89% of brands report positive ROI from out-of-home advertising, with adoption varying sharply by company size.

Google Ads clarified its sexual content policies with additional examples to help advertisers comply.

AdXact DSP and VIOOH announced a live integration enabling programmatic access to outdoor advertising screens across the US, EMEA, Latin America, and airports.

WARC reports CPG and beauty brands are increasing ad spend while major tech companies are cutting back, creating divergent market conditions.