TikTok Launches 'The Creator Cut' Newsletter for Livestream Insights

TikTok announced the launch of The Creator Cut, a Substack-based newsletter designed to share insights from livestream creators on how to build impact with short-form video and real-time engagement. The newsletter focuses on TikTok Live as a connection tool, featuring stories, tips, and strategies from creators themselves; TikTok noted that over 250 million creators went live on the platform in 2025, with more than 150 million earning rewards. The move reflects TikTok's emphasis on livestreaming as a growth lever, particularly for shopping behaviors—an area where the platform generated an estimated $64 billion in GMV in 2025, with Southeast Asia and the U.S. as key markets.