Eric Mandell — Paid Media News

Meta Tests Auto-DM Response for Instagram Ad Comments

Reported by Eric Mandell
35
News

TLDR

Meta is testing an automated direct-message response feature triggered by keywords in Instagram ad comments.

Social Media Today reports that Meta is testing an auto-response feature for Instagram ad comments, enabling advertisers to automatically send direct messages when users leave keyword-matched remarks. A similar keyword-reply capability already exists through Meta's inbox automation and Meta Business Agent tools.

Topics:Paid Search & AdvertisingSocial Media MarketingTools & Platforms
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