Paid Media News by Eric Mandell
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61 articles · Page 3 of 3
25
News

OpenAI is deploying human account managers to assist advertisers and agencies managing ChatGPT Ads.

Paid Search & AdvertisingTools & Platforms
25
News

Reddit announced measures to provide election resources and limit misinformation spread on its platform.

Social Media Marketing
25
News

Meta coordinated with police to remove 3.7 million scam accounts across Facebook and Instagram in West Africa, resulting in 28 arrests and freeing 117 trafficking victims.

Paid Search & Advertising
25
News

X rebuilt its third-party developer showcase to highlight official partners and agentic use cases.

Social Media MarketingTools & Platforms
25
News

Xbox is exploring TV-style advertising, and Meta is testing a monetization model tied to link sharing.

Paid Search & Advertising
25
Product announcement

Threads has launched Gems, an in-app rewards system that automatically highlights original posts and replies that generate value and discussion.

Social Media Marketing
22
News

YouTube plans to test its Ask YouTube feature within the Shorts player, initially in English on select videos.

Social Media Marketing
18
News

Snap promoted Snap Map as a brand engagement tool while acknowledging that users still rely primarily on Google Maps for location information.

Social Media MarketingTools & Platforms
15
Research

Lumen's study of 603 office workers across three European countries reports that office screens capture significantly more attention than traditional digital out-of-home advertising.

Paid Search & Advertising
15
News

TikTok signed an exclusive content deal with Made By Us Studios for select microdrama series from high-profile creators.

Social Media Marketing
15
News

YouTube views for Taylor Swift's 'Patient Zero' dropped 45% in its second week, with official music video accounting for only 64% of total views.

Social Media Marketing
15
Product announcement

Starling has launched as a connected TV SSP aimed at solving the show-level data problem CTV marketers face.

Paid Search & Advertising
15
News

Threads is expanding parental supervision features to let parents see which accounts their teens have blocked.

Social Media Marketing